Is your company’s LinkedIn profile up to par? What about your Facebook, Twitter, and Google+ profiles? If not, your company could be losing ideal candidates to other businesses.
Although the conventional job searching and hiring processes won’t disappear anytime soon, utilizing various social media platforms to their full potential provides an easy opportunity to add value to your company while increasing brand awareness.
Social media is about creating relationships and job seekers—especially Millennials—want to know the companies they could potentially work for. In fact, research from the Aberdeen Group indicates that 73 percent of 18 to 34-year-olds found their last job through social media. Rather than looking at a static advertisement in the newspaper, or reading a job description on an online career board, prospective candidates want to get a better feel for the personality of your company—and your company’s personality is expressed through social media.
By utilizing various social media platforms, you can share your company’s story with the world, connect with current and potential employees, and grow your brand. Social media also allows you to break down geographical barriers, as you can connect with qualified candidates across the nation and the globe. And if your price is right, these capable candidates will come to you—according to CareerBuilder.com, 44 percent of job seekers are willing to relocate for the right job at the right salary.
Here are a few tips for attracting top-notch employees via social media:
1. Have a consistent voice on all social media accounts.
Create a brand and personality for your company by using a consistent voice on each of your social media platforms. Be strategic in communicating with a uniform voice, but also know how to write for each platform. For instance, use the 140 character limit on Twitter to concisely convey a catchy message—while utilizing your brand’s distinctive voice—and encourage click-throughs. Your company’s unique personality is what will attract potential candidates.
2. Develop interest by posting relevant content.
Generate interest and create a following of social media users by posting interesting and relevant content. Stay on top of current trends in your industry and add your company’s voice to the conversation! If you’re hoping for more user interaction, sometimes a call-to-action is all it takes: according to the 2011 Science of Social Media webinar, simply stating “Please retweet” results in a 51 percent likelihood of getting retweeted. Posting interesting content will catch the eyes of potential candidates and add them to your list of social media followers.
3. Post at the right time.
Make sure that prospective employees see what you’re posting! For example, according to ERE.net, most Twitter users are active between 1 p.m. and 3 p.m. and between 7 p.m. and 9 p.m., whereas LinkedIn users are most active from 7 a.m. to 8:30 a.m. and from 5 p.m. to 6 p.m. Utilize social media management tools like Hootsuite to automatically post during peak hours.
Also be aware of how often you post on your various accounts. Amy Porterfield, social media strategist and co-author of Facebook Marketing All-In-One for Dummies, suggests that companies post on each social networks two to five times a day.
As stated before, social media is about building relationships, and relationships are a two-way street. When users comment on your Facebook post or mention you on Twitter, show that you are listening and respond! Social media is a great space for unconventional communication between company and consumer. Fully engage in your social media activity to foster relationships and attract the perfect employee.